My Spartan Success with Kelly Russell

#MySpartanSuccess Interview with Kelly Russell


  1. When did you graduate and whkelly-russellat was your major?

I graduated May of 2013. I transferred to STAC after 2 years at a state school. My major was journalism.

  1. How did you hear about your current job?

I heard about my current job through the company’s careers website. I knew exactly the kind of job I was interested in, so it definitely took some time before I found something right in line with my interests.

  1. Can you tell me a little about this position?

Sure- my official title is social media producer, which, in short, means that I manage the social media pages for CNBC’s primetime entertainment programming. A large part of my job is ideating, brainstorming and producing meaningful content for the show pages and working alongside the show talent to create what we call ‘thumbstopping’ posts. I work very closely with the marketing department (promos producers, digital team, graphics department and marketing managers) to come up with larger and smaller concepts for the show. We figure out a tone, voice and attitude for each show. I’m on the field capturing content, producing material, cutting and editing videos, writing copy, publishing, live tweeting during the shows and doing community management of the pages.

  1. Can you explain the Interview Process?

You’ll find that each company and each position really varies. For my specific position, I had a recruiter for the company contact me initially and ask me some questions to see if I had the skills and expertise they were looking for in that position. The next step was several phone interviews with my boss/boss’ boss and other members of the team. Finally, I had several in-person interviews with various people in the department. The entire process took a few months from start to finish.

  1. Did you have an internship before this position and how useful was the internship?

I did- I had several internships and a full-time role before I got my current job. My internships ranged from marketing for a local daily deal website to booking department intern at MSNBC news desk intern at WABC. All of my internships were SO helpful; and I highly recommended trying out a bunch of different roles so you really figure out where your interests lie. My favorite internship was at WABC, because I really involved myself and made sure I shadowed people who worked in all different departments within Eyewitness News. I LOVED my internship, and was able to get my first job from that. I highly recommend interning wherever -and whenever you can.

  1. Did STAC help you in anyway?

I had already had several internships before coming to STAC, but my professors, especially Prof Prior, Dr. Durney and Prof Winship really helped guide me in my internships and careers. I really can’t say enough how helpful they have been in my career.

  1. What is your favorite aspect of the position, can you give an example of what has been your favorite experience so far?

My favorite aspect of the position is the ability to create and not feel stifled or limited. Creativity is really embraced where I work, and it makes for a really exciting work environment. I love that each day is different; I never know what to expect for that day when I walk in each morning and, for me, that’s exciting.
My favorite experience so far has been when I’m able to be in the field with talent or with the crew members producing meaningful content. For example, I went to Texas to film with the cast of one of our shows, West Texas Investors Club, and joined them on tour. It was a blast and I created multiple pieces of impactful content.

8. What advice do you have for other STAC students looking for a job or internship?

My one piece of advice for other STAC students looking for a job or internship is to be open to all opportunities and really think about what would set you apart from other candidates. Don’t be shy in asking to shadow people, or reaching out to others in the industry for advice or help. Don’t limit yourself because you think the internship is too small or what you wanted, if you’re passionate about what you’re doing, you will find value in everything. Be motivated and organized- people will notice and it will go a long way. My final and most important piece of advice is HAVE A POSITIVE ATTITUDE. I can’t tell you how much people remember and appreciate this.

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